The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community
Year of publication: |
2019
|
---|---|
Authors: | Jibril, Abdul Bashiru ; Kwarteng, Michael Adu ; Chovancova, Miloslava ; Pilik, Michal |
Published in: |
Cogent Business & Management. - Abingdon : Taylor & Francis, ISSN 2331-1975. - Vol. 6.2019, p. 1-19
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | social media | online based-brand community | consumer-brand promise | consumer-brand engagement | Brand loyalty |
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