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Exploring Engagement With EU News on Facebook: The Influence of Content Characteristics
Heidenreich, Tobias; Eisele, Olga; Watanabe, Kohei; … - In: Politics and Governance 10 (2022) 1, pp. 121-132
news content posted on mainstream media Facebook accounts to explain the variation in reactions, shares, and number of … 2015-2019, along with Facebook users' reactions to them. Results resonate only partly with prior literature, with …
Persistent link: https://www.econbiz.de/10012887353
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Improving the prediction of social media engagement in universities by utilizing feature selection in machine learning
Keco, Dino; Obucic, Engin; Poturak, Mersid - 2024
Persistent link: https://www.econbiz.de/10014491886
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The relationship between humanitarian NGO communication and user engagement on Twitter
Dimitrova, Daniela; Heidenreich, Tobias; Georgiev, … - In: New Media & Society 26 (2022) 5, pp. 2514-2534
leading humanitarian NGOs on one of the most popular social media platforms today—namely, Twitter. The study investigates … which narratives are most popular among global NGOs and whether the way they frame the refugee issue is related to Twitter … practices and policy discussions regarding media and migration. …
Persistent link: https://www.econbiz.de/10014637027
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Analysis of tweet form's effect on users' engagement on Twitter
Han, Xu; Gu, Xingyu; Peng, Shuai - In: Cogent business & management 6 (2019), pp. 1-15
This research focuses on the effects on users’ engagement of different tweet forms including text length, text sentiment and the usage of hashtag, mention, video or picture URL. In the first part, we analyze the tweets of five companies from the apparel industry and finds out that there is no...
Persistent link: https://www.econbiz.de/10012112918
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Des einen Freund, des andern Feind: Israel und Iran im Maghreb. Wahrnehmung und Instrumentalisierung
Werenfels, Isabelle - 2024
Entscheidungsträger im Maghreb bedienen seit Jahrzehnten Freund- und Feindbilder mit Blick auf zwei regionale Akteure, die in der MENA-Region am meisten umstritten sind: Israel und Iran. Offizielle Beziehungen zu Israel hat nur Marokko, zu Iran pflegen nur Algerien und Tunesien Beziehungen. Die...
Persistent link: https://www.econbiz.de/10014520295
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Des einen Freund, des andern Feind: Israel und Iran im Maghreb : Wahrnehmung und Instrumentalisierung
Werenfels, Isabelle - Stiftung Wissenschaft und Politik - 2024
Entscheidungsträger im Maghreb bedienen seit Jahrzehnten Freund- und Feindbilder mit Blick auf zwei regionale Akteure, die in der MENA-Region am meisten umstritten sind: Israel und Iran. Offizielle Beziehungen zu Israel hat nur Marokko, zu Iran pflegen nur Algerien und Tunesien Beziehungen. Die...
Persistent link: https://www.econbiz.de/10014519301
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Social media adoption and corporate disclosure
Zhou, Mi Jamie; Lei, Lijun; Wang, Jianling; Fan, Weiguo; … - In: The journal of information systems : JIS ; a semiannual … 29 (2015) 2, pp. 23-50
Persistent link: https://www.econbiz.de/10011341201
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Does social media influence consumer buying behavior? : an investigation of recommendations and purchases
Forbes, Lukas P.; Vespoli, Eve M. - In: Journal of business & economics research 11 (2013) 2, pp. 107-111
Persistent link: https://www.econbiz.de/10009727185
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Tweeting social change : how social media are changing nonprofit advocacy
Guo, Chao; Saxton, Gregory D. - In: Nonprofit and voluntary sector quarterly 43 (2014) 1, pp. 57-79
Persistent link: https://www.econbiz.de/10010251131
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Business performance and social media : love or hate?
Paniagua, Jordi; Sapena, Juan - In: Business horizons 57 (2014) 6, pp. 719-728
Persistent link: https://www.econbiz.de/10010433300