Similar Search Results

Kalyanam, Kirthi; McAteer, John; Marek, Jonathan; … - In: Quantitative marketing and economics : QME 16 (2018) 1, pp. 1-42

Persistent link: https://www.econbiz.de/10011886112

Lu, Shijie; Yang, Sha - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 976-998

Persistent link: https://www.econbiz.de/10011791436

Lewis, Randall; Nguyen, Dan - In: Quantitative marketing and economics : QME 13 (2015) 2, pp. 93-115

Persistent link: https://www.econbiz.de/10011348304

Song, Yiping; Phang, Chee Wei; Yang, Shuai; Luo, Xueming - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 349-385

Persistent link: https://www.econbiz.de/10011884539

Bhattacharya, Siddharth; Gong, Jing; Wattal, Sunil - In: Information systems research : ISR 33 (2022) 2, pp. 599-619

Persistent link: https://www.econbiz.de/10013363085

Nie, Cheng; Zheng, Eric; Sarkar, Sumit - 2023

Sponsored search advertising has become an important venue for firms to compete for consumers. As a result, many …

Persistent link: https://www.econbiz.de/10014351555

Simonov, Andrey; Nosko, Chris; Rao, Justin M. - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 200-215

Persistent link: https://www.econbiz.de/10011864713

Reiley, David; Li, Sai-Ming; Lewis, Randall A. - 2013

experiment to investigate this question, and find to our surprise that additional rival ads in the north tend to increase rather …

Persistent link: https://www.econbiz.de/10014162639

Simonov, Andrey; Hill, Shawndra - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 923-945

Persistent link: https://www.econbiz.de/10012668065

Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686

Persistent link: https://www.econbiz.de/10011762818