Narrow search
Showing 181 - 190 of 284
Cover Image
Leveraging patients' social networks to overcome tuberculosis underdetection : a field experiment in India
Goldberg, Jessica; Macis, Mario; Chintagunta, Pradeep K. - 2018
Persistent link: https://www.econbiz.de/10011979215
Cover Image
Complementarities and the demand for home broadband internet services
Liu, Hongju; Chintagunta, Pradeep K.; Zhu, Ting - In: Marketing science 29 (2010) 4, pp. 701-720
Persistent link: https://www.econbiz.de/10008652618
Cover Image
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon; Manchanda, Punjeet; Chintagunta, Pradeep K. - In: Marketing science 29 (2010) 4, pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
Cover Image
Tipping and concentration in markets with indirect network effects
Dubé, Jean-Pierre H.; Hitsch, Güenter J.; … - In: Marketing science 29 (2010) 2, pp. 216-249
Persistent link: https://www.econbiz.de/10003967732
Cover Image
Investigating consumer purchase behavior in related technology product categories
Sriram, S.; Chintagunta, Pradeep K.; Agarwal, Manoj Kumar - In: Marketing science 29 (2010) 2, pp. 291-314
Persistent link: https://www.econbiz.de/10003969789
Cover Image
An empirical test of warranty theories in the US computer server and automobile markets
Chu, Junhong; Chintagunta, Pradeep K. - In: Journal of marketing 75 (2011) 2, pp. 75-92
Persistent link: https://www.econbiz.de/10008935842
Cover Image
Information, learning, and drug diffusion : the case of Cox-2 inhibitors
Chintagunta, Pradeep K.; Jiang, Renna; Jin, Ginger Zhe - In: Quantitative marketing and economics : QME 7 (2009) 4, pp. 399-443
Persistent link: https://www.econbiz.de/10003908616
Cover Image
Competitive entry and pricing responses to product innovation
Bayus, Barry L.; Chintagunta, Pradeep K. - In: Review of marketing science 1 (2003) 3, pp. 1-24
Persistent link: https://www.econbiz.de/10003887708
Cover Image
Impact of competition on product decisions : movie choices of exhibitors
Orhun, A. Yeşim; Venkataraman, Sriram; Chintagunta, … - In: Marketing science 35 (2016) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10011437605
Cover Image
Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in brand choice behavior
Bruno, Hernan A.; Cebollada, Javier; Chintagunta, Pradeep K. - In: Marketing science 37 (2018) 4, pp. 631-648
Persistent link: https://www.econbiz.de/10011916601