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Making a smooth exit? : menthol bans and cigarette sales in Massachusetts
Goli, Ali; Mummalaneni, Simha; Chintagunta, Pradeep K. - In: Marketing science 43 (2024) 3, pp. 564-589
Persistent link: https://www.econbiz.de/10014529245
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What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin; Dev, Chekitan S.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 52 (2015) 6, pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
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Frontiers: breaking the glass ceiling : empowering female entrepreneurs through female mentors
Germann, Frank; Anderson, Stephen J.; Chintagunta, … - In: Marketing science 43 (2024) 2, pp. 244-253
Persistent link: https://www.econbiz.de/10014529183
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Virtual collaboration technology and international business coaching : examining the impact on marketing strategies and sales
Anderson, Stephen J.; Chintagunta, Pradeep K.; … - In: Marketing science 43 (2024) 3, pp. 637-672
Persistent link: https://www.econbiz.de/10014529248