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Heterogeneous Logit Model Implications for Brand Positioning
Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 31 (1994) 2, pp. 304-311
Persistent link: https://www.econbiz.de/10006687047
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On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models
Gupta, Sachin; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 31 (1994) 1, pp. 128-136
Persistent link: https://www.econbiz.de/10006687063
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Investigating Retailer Product Category Pricing From Household Scanner Panel Data
Vilcassim, Naufel J.; Chintagunta, Pradeep K. - In: Journal of retailing 71 (1995) 2, pp. 103-128
Persistent link: https://www.econbiz.de/10006635617
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The Effect of Banner Advertising on Internet Purchasing
Manchanda, Puneet; Dub, Jean-Pierre; Goh, Khim Yong; … - In: Journal of marketing research : JMR 43 (2006) 1, pp. 98-108
Persistent link: https://www.econbiz.de/10006640826
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Estimating a Stockkeeping-Unit-Level Brand Choice Model That Combines Household Panel Data and Store Data
Chintagunta, Pradeep K.; Dub#x00e9, Jean-Pierre - In: Journal of marketing research : JMR 42 (2005) 3, pp. 368-379
Persistent link: https://www.econbiz.de/10006643236
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Temporal Differences in the Role of Marketing Communication in New Product Categories
Narayanan, Sridhar; Manchanda, Puneet; Chintagunta, … - In: Journal of marketing research : JMR 42 (2005) 3, pp. 278-290
Persistent link: https://www.econbiz.de/10006643243
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Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates
Bell, David R.; Bonfrer, André; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 42 (2005) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10006644320
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Response Modeling with Nonrandom Marketing-Mix Variables
Manchanda, Puneet; Rossi, Peter E.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 41 (2004) 4, pp. 467-478
Persistent link: https://www.econbiz.de/10006645674
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The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data
Varki, Sajeev; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 41 (2004) 2, pp. 226-233
Persistent link: https://www.econbiz.de/10006646960
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Investigating Category Pricing Behavior at a Retail Chain
Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 39 (2002) 2, pp. 141-154
Persistent link: https://www.econbiz.de/10006654137