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Learning and exit behavior of new entrant discount airlines from city-pair markets
Dixit, Ashutosh; Chintagunta, Pradeep K. - In: Journal of marketing 71 (2007) 2, pp. 150-168
Persistent link: https://www.econbiz.de/10003557082
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Complementarities and the demand for home broadband internet services
Liu, Hongju; Chintagunta, Pradeep K.; Zhu, Ting - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 701-720
Persistent link: https://www.econbiz.de/10008652618
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The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon; Manchanda, Punjeet; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
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Quantifying the economic value of warranties in the US server market
Chu, Junhong; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 99-121
Persistent link: https://www.econbiz.de/10003858561
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Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009373356
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A pre-diffusion growth model of intentions and purchase
Chintagunta, Pradeep K.; Lee, Jonathan - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 137-154
Persistent link: https://www.econbiz.de/10009507837
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Quantifying transaction costs in online/off-line grocery channel choice
Chintagunta, Pradeep K.; Chu, Junhong; Cebollada, Javier - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 96-114
Persistent link: https://www.econbiz.de/10009511626
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Discrete-choice models of consumer demand in marketing
Chintagunta, Pradeep K.; Nair, Harikesh - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 977-996
Persistent link: https://www.econbiz.de/10009427807
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What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin; Dev, Chekitan S.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 52 (2015) 6, pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
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Editorial: marketing science : a strategic review
Chintagunta, Pradeep K.; Hanssens, Dominique M.; … - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 4-7
Persistent link: https://www.econbiz.de/10009725724