The factor congruency technique is introduced as a tool for cross‐cultural or comparative research efforts, where similarities and differences in the responses of subjects from different samples are investigated. A comparative study of store selection criteria of US and Turkish consumers is...

In order to operate effectively in an environment of borderless markets, standard products and globalization marketing global multinational corporations have to function under a corporate philosophy which can sustain such concepts. In support of globalization theory, suggests that a holistic...

Within the last two decades, the Japanese economic machine has caught up, if not overtaken, the US as the world′s leading economy. Japan has virtually conquered the American consumer electronics, semiconductor, and machine tool marketplace and, except for quotas, would have done the same for...

Within the last two decades, the Japanese economic machine has caught up with, if not overtaken, the US as the world′s leading economy. Japan has virtually conquered the American consumer electronics, semiconductor, and machine tool marketplace and, except for quotas, would have done the same...

As the Japanese have catapulted themselves to become a supereconomic power, many reasons have been given regarding their rapid progression – one of which is the claim that they are the world′s premier marketers. Certainly US marketers would argue this point. However, the unparalleled rise of...

Recent initiatives in business curricula have included emphasis on global business and ethics. Combines these issues by comparing the ethical predisposition of business students in New Zealand and Singapore to their US counterparts. A sample of 373 students indicated that the students in the...