Selecting international modes of entry and expansion
Year of publication: |
2001
|
---|---|
Authors: | Osland, Gregory E. ; Taylor, Charles R. ; Zou, Shaoming |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 19.2001, 3, p. 153-161
|
Publisher: |
MCB UP Ltd |
Subject: | Growth | International marketing | Competitive strategy | Japan | USA |
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