Recent studies have highlighted the importance of research on consumers’ green behavior in emerging markets. This study aims to determine the variables of the theory of planned behavior (TPB) that influence green purchase intentions in Mexico. Into the model, we incorporated ecological...

This study investigates the influence of a supportive work environment and organisational learning culture (OLC) on organisational performance with a serial mediation of learning agility and organisational innovation. Data was collected from 379 entry and middle- level information technology...

Since the emergence of electronic retail in India, many new startups have mushroomed. These online retailers are competing for growth, existence and survival. Meeting the demands of prospective customers to offer them excellent product variety and service is important, but before making a...

Measuring service quality in online retail is critical. The purpose of this paper is to put in foreground key methodological issues of prevailing research related to scale development for the measurement of service quality in the context of online retail. Content analysis of 30 research papers...

Worldwide business-to-consumer (B2C) sales will touch $1.92 trillion. Everyday companies are adopting newer communication and information technologies to maintain and enhance their performances. Attracting new customers is challenging task in this competitive environment, therefore retaining...

Understanding customer’s behavioral depositions while interacting with the Web in general has become crucial in the virtual market. Deciphering webographics has become quintessential element for success and survival of any online business. However, there has been no study which has directly...

This review starts with a premise that numerous previous studies have used demographic profile of the online shopper to comprehend difference in their online buying behavior. Taking above reason in account an exhaustive literature review of the relevant studies has been undertaken to understand...

The purpose of this study was to determine the motives, the brakes and the ways of using Social Networking Sites (SNS) based on dimensional models that describe national cultural values explaining and predicting behavior. The study used a qualitative method, we conducted face-to-face in-depth...

After familiarisation of masses with online shopping, online retailers aim to encourage e-shoppers to spend more. However, lack of research and literature related to this specific issue, make marketers look for reliable and accurate information to segment, target and position their products to...

Since the onset of e-commerce, e-businesses have always been interested in knowing what propels their customers. An extensive literature review has been cast around the said reason to identify factors affecting online buying behavior. Twenty-six factors have been identified initially, out of...