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Pricing and supply chain transparency to conscientious consumers

Bertini, Marco; Bühler, Stefan; Halbheer, Daniel - 2020

Persistent link: https://www.econbiz.de/10012426536

A novel architecture to monetize digital offerings

Reisman, Richard; Bertini, Marco - In: Journal of revenue and pricing management 17 (2018) 6, pp. 453-458

Persistent link: https://www.econbiz.de/10011978642

Self-Serving Behavior in Price-Quality Competition

Halbheer, Daniel; Bertini, Marco; Koenigsberg, Oded - Verein für Socialpolitik - VfS - 2013

Managers like to think well of themselves, and of the firms that employ them. However, positive illusions can bias a manager's evaluation of market outcomes, self-servingly crediting success on the superior quality of one's own product but blaming failure on the aggressive price of a...

Persistent link: https://www.econbiz.de/10010958136

Consumer resistance

Bertini, Marco; Bühler, Stefan; Halbheer, Daniel - 2018

Persistent link: https://www.econbiz.de/10011799980

The Impact of Add-On Features on Consumer Product Evaluations

Bertini, Marco; Ofek, Elie; Ariely, Dan - In: Journal of consumer research : JCR ; an … 36 (2009) 1, pp. 17-28

Persistent link: https://www.econbiz.de/10008255671

HOHE PREISE DURCHSETZEN MARKETING: Auf reifen Märkten kaufen Kunden Produkte meist nur, wenn sie wenig kosten. Das muss nicht sein. Vier Strategien helfen, den ewigen Rabattschlach...

Bertini, Marco; Wathieu, Luc - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 1, pp. 70-80

Persistent link: https://www.econbiz.de/10008785598

How to Stop Customers from Fixating on Price - Paradoxically, as you battle commoditization, your best weapon may be your pricing.

Bertini, Marco; Wathieu, Luc - In: Harvard business review : HBR (2010), pp. 84-92

Persistent link: https://www.econbiz.de/10008410407

CASE STUDY When a small competitor's bold offer catches a large telecom company off guard, its chief marketing officer must decide whether to fight fire with fire.

Bertini, Marco; Kumar, Nirmalya - In: Harvard business review : HBR (2010), pp. 159-166

Persistent link: https://www.econbiz.de/10008434075

CASE STUDY - Do Social Deal Sites Really Work?

Bertini, Marco; Wathieu, Luc; Page Sigman, Betsy; … - In: Harvard business review : HBR (2012), pp. 139-146

Persistent link: https://www.econbiz.de/10009969314

THE PRICE OF OLYMPIC SUCCESS

Bertini, Marco; Crainer, Stuart - In: Business strategy review 23 (2012) 2, pp. 43-48

Persistent link: https://www.econbiz.de/10009983022