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81
Hürdenlauf zur Anmeldung
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
39
(
2017
)
10
,
pp. 96-102
Persistent link: https://www.econbiz.de/10011796940
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82
Consumer resistance
Bertini, Marco
;
Bühler, Stefan
;
Halbheer, Daniel
-
2018
Persistent link: https://www.econbiz.de/10011799980
Saved in:
83
Hohe Preise durchsetzen
Bertini, Marco
;
Wathieu, Luc
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10008758713
Saved in:
84
The discriminating consumer : product proliferation and willingness to pay for quality
Bertini, Marco
;
Wathieu, Luc
;
Iyengar, Sheena
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10009507248
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85
Do social deal sites really work?
Bertini, Marco
;
Wathieu, Luc
;
Sigman, Betsy Page
; …
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 139-143
Persistent link: https://www.econbiz.de/10009549662
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86
Der Rabattrummel
Bertini, Marco
;
Wathieu, Luc
;
Sigman, Betsy Page
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
7
,
pp. 80-84
Persistent link: https://www.econbiz.de/10009552291
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87
Pricing to create shared value
Bertini, Marco
;
Gourville, John T.
- In:
Harvard business review : HBR
90
(
2012
)
6
,
pp. 96-104
Persistent link: https://www.econbiz.de/10009554397
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88
Time for a unified campaign?
Bertini, Marco
;
Gourville, John T.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 129-133
Persistent link: https://www.econbiz.de/10009233222
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89
Ist es Zeit für eine Markenstrategie? : [Kommentar]
Keller, Kevin Lane
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 93
Persistent link: https://www.econbiz.de/10009234038
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90
Ist es Zeit für eine Markenstrategie? : [Kommentar]
Pusnik, Peter
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 92
Persistent link: https://www.econbiz.de/10009234039
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