Negative consumer emotion towards brand like brand hate is a common phenomenon nowadays which causes anti-brand actions …. This study aims to find out the influence of unfavorable brand image and negative past experiences on consumer brand hate … used to analyze the data. The findings of the study suggest that negative brand image has significant influence on consumer …

In 2003, Pamp;G rolled out a new proprietary brand tracking system based on Keller's (2003) consumer-based brand equity … framework. This system produces a brand equity score for all brands in the categories in which Pamp;G competes. In this short … period of time, Pamp;G has fully embraced this new system, with managers and executives using this brand equity measure as an …

The psychographic variables like emotions associated with the brand image constitute the personality of a brand …. Although the experiences of the consumers with the brand cultivate such personality, advertising plays a dominant role in … belief that individual difference in brand preference or choice behavior are caused by personality differences has not always …

Objective – The purpose of this study to determine Endorsers of FMCG effect on Buying Decision and Brand Loyalty in …. The purchase and brand loyalty FMCG products with their advertising endorser in television.Methodology/Technique – This … like the product so that brand loyalty will be achieved. If a customer has made a purchase decision, and loyal to a brand …

Brand name is important for every company and every product, because the more people know about one product the more it … will be sold. This paper will deal with the brand management and its impact on the consumer's behavior and society in … Bosnia and Herzegovina. A survey is conducted about the brand name products in domestic correspondents via the internet. The …

Brand managers are concerned with maintaining customer relationships through brand loyalty. Previous research has shown … is sibling brands (i.e., a ‘branded house' in which branded variants share the same core brand name: Koschmann and Sheth … 2016b). Given the focus on brand equity – while also appealing to differing consumer segments – the company may launch …

The study aims to articulate a definition of luxury brands, to propose a framework for consumer luxury brand … perspective in the understanding of luxury brand constructs and a definition of luxury brands in the way why consumers involve … symbolic consumption. The successful application of the findings in a brand setting would be of particular interest to …

supermarkets and hypermarkets have superior supply chain in the country that they begin to extend their brand and make their own … products, which is called private brand. The growth of private brands in Indonesia has been fairly stagnant as brand names step … been so slow? In short, Asian shoppers are strongly brand-loyal and retailers have not invested enough in marketing private …

To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help … link between five consumer-brand relationship constructs and customer brand loyalty. The analysis of 588 elasticities from … 290 studies reported in 255 publications over 24 years (n = 348,541 across 46 countries) reveals that the aggregate brand …

The main purpose of this study was to examine how complementary product fit and awareness influence brand attitude … brand awareness had a positive influence on brand attitude. Regarding the product fit effect, the product fit did not show … any significant effect on brand attitude. The results also indicated that WOM had a significant influence on product fit …