Two supermarkets in Turkey offer mechanisms to encourage consumers to shop online. Little is, however, available to comprehend Turkish household purchasing arrangements, processes and practices for tangible goods such as groceries. Our theoretical perspective draws on body of research covering...

Service-level requirements emerge among the alternative strategies for supply chain firms that have already harvested the benefits of adopting ever low system wide costs. Though, the subjective and ever changing nature of services related understandings creates a challenge. In an attempt to fill...

For decades, marketers sought "the strategy" for building brand loyalty. When they succeeded in achieving extreme brand loyalty with customers, marketers simply followed the same template for other products and brands without bothering to examine the deeper, phenomenological processes involved...

This article examines female response to gender role portrayals in advertising for Ukraine and Turkey. Being both new potential EU candidates, we argue that gender stereotype could also be used as a 'barometer' of progress and closure towards a more generally accepted EU behaviour against women....

The concept of 'masculinity' has over more years received increased attention within consumer research discourse suggesting the potential of a 'crisis of masculinity', symptomatic of a growing feminisation, or 'queering' of visual imagery and consumption (e.g. Patterson & Elliott, 2002)....

Globalization describes the ongoing global trend toward the freer flow of trade and investment across borders and the resulting integration of the international economy. Because it expands economic freedom and spurs competition, globalization is believed to raise the productivity and living...

This paper surveys the relevant operations research literature on timetabling and resource allocation problems with a special attention paid to the transportation systems. The purpose of this review is to define the critical objectives, determine the key components and identify the key issues...

Supermarkets offer multiple mechanisms to encourage consumers to shop online. Little is, however, available to comprehend household purchasing arrangements, processes and practices before going online. Our theoretical perspective draws on body of research covering areas such as intra-household...

The social construction of technology in marketers' strategy ought to have a more profound role to play in unpacking quot;realquot; motivations and predicting engagement or anti-choice behavior with technology. Focus groups were conducted in London (UK) to illicit perceptions of both adopters...

Maintenance operations directly influence the performances of railway vehicles and play a crucial role in railway services to provide uninterrupted and high quality service to passengers. With the exception of preventive activities, the demand of spare parts for maintenance tasks is usually...