'It's in Her Eyes' a 'Barometer' for EU Accession through Female Perceptions of Role Portrayals in Advertising : A Crosscultural Study of Ukraine and Turkey
Year of publication: |
2009
|
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Authors: | Kervenoael, Ronan de ; Ozturkcan, Selcen |
Publisher: |
[S.l.] : SSRN |
Subject: | Türkei | Turkey | Ukraine | Werbung | Advertising | Frauen | Women | Wahrnehmung | Perception | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (9 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: 36th European Marketing Academy (EMAC) Conference, Reykjavik, Iceland, May 25-27, 2007 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 25, 2007 erstellt |
Other identifiers: | 10.2139/ssrn.1362438 [DOI] |
Classification: | M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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