The intellectual capital of each company is represented by each employee that it has - this is its most valuable resource and is very difficult to be copied by competitors. This paper aims to bring into the readers' attention, aspects related to employee's personal branding as seen from a...

Nation branding has gained increasing popularity among marketeers, academics, and practitioners during recent decades. However, awareness among multidisciplinary researchers has been raised in the recent past. The purposes of this conceptual study were to address the lack of research on the...