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Kuchler, Theresa
36
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36
Dwivedi, Yogesh Kumar
32
Qiu, Liangfei
31
Bailey, Michael
30
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
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Law, Chun Hung Roberts
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Ozuem, Wilson
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Saxton, Gregory D.
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Stephen, Andrew T.
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Tan, Yong
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Petrova, Maria
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Harrigan, Paul
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Pitt, Leyland F.
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Rita, Paulo
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Allcott, Hunt
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Enikolopov, Ruben
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Gu, Bin
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Kreutzer, Ralf T.
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Kummer, Michael E.
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Leimeister, Jan Marco
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Vrontis, Demetris
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Walsh, Gianfranco
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Agnihotri, Raj
17
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Ruyter, Ko de
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Skiera, Bernd
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Tochtermann, Klaus
17
Asongu, Simplice
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Hollebeek, Linda D.
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Laurell, Christofer
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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International journal of hospitality management
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Business horizons
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International journal of networking and virtual organisations : IJNVO
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Journal of internet commerce
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Journal of promotion management : innovations in planning and applied research
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Journal of marketing management : MM
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Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
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The journal of brand management : an international journal
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65
Journal of electronic commerce research : JECR
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International journal of technology marketing : IJTMkt
63
Journal of marketing
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CESifo working papers
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11
Körero : an integrated community-based platform for collaboration
Kolbitsch, Josef
- In:
Knowledge management : innovation, technology and …
,
(pp. 1-13)
.
2007
Persistent link: https://www.econbiz.de/10003713435
Saved in:
12
Browsing and visualization of semantic web content : from web to the desktop
Khusro, Shah
;
Andjonshoaa, Amin
;
Tjoa, A Min
- In:
Knowledge management : innovation, technology and …
,
(pp. 27-36)
.
2007
Persistent link: https://www.econbiz.de/10003713449
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13
On virtual communities : individual motivations, reciprocity and we-rationality
Arena, Richard
;
Conein, Bernard
- In:
International review of economics : journal of civil economy
55
(
2008
)
1/2
,
pp. 185-208
Persistent link: https://www.econbiz.de/10003713790
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14
Facebook: the future of networking with customers
Poynter, Ray
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
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15
PowerPoint demonstrations : digital technologies of persuasion
Paravel, Verena
(
contributor
);
Stark, David
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003714224
Saved in:
16
Harnessing the power of the oh-so-social web
Bernoff, Josh
;
Li, Charlene
- In:
MIT sloan management review
49
(
2007/08
)
3
,
pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
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17
Community Marketing Management : wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt
Mühlenbeck, Frank
;
Skibicki, Klemens
-
2008
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003714872
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18
Interaktives Internet : Konzeption und Chancen von Web 2.0 ; [19.] Forum Unternehmer und Wissenschaft ; [vom 22. November 2007 an der TU Dresden]
Töpfer, Armin
(
contributor
);
Mehdorn, Hartmut
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003716398
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19
Communication and trust in global virtual teams
Jarvenpaa, Sirkka L.
;
Leidner, Dorothy E.
-
2008
Persistent link: https://www.econbiz.de/10003716786
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20
Toward a framework for assessing covert marketing practices
Milne, George R.
;
Bahl, Shalini
;
Rohm, Andrew
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003717432
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