This paper investigates the under-researched area of key account management (KAM) implementation through a systematic review of the literature, syndications with a panel of industry exemplars, and a survey investigating how organizations implement KAM. Through this we identify a stage model that...

Even before the global crisis, the Italian economy was in difficulties internationally, but slow growth and a declining share of world trade were accompanied by a perceptible process of manufacturing transformation. This paper, using data from the Bank of Italy's survey of manufacturers,...

This book consists of a selection of unique case studies of Polish companies in various sectors. The cases, presenting both real business dilemmas and personal perspectives, are the result of extensive in-company research and advisory projects. They reconstruct the circumstances and constraints...

Creation and delivery of customer value is one of the most important issues for banking in the light of the increasingly competitive market. Marketing in banking sector is inherently based on exchange processes – namely, transactions made between the bank and its customers, and related to...

As a result of economic transformations in Poland the market for private banking services has developed dynamically for the last decades. The banks in search of advantage over their competitors have started to adopt the rules of relationship marketing, which highlight the role of the integrity...

This paper examines how news media affects stock prices and trading volumes in comparison with other information intermediaries over five years from 1 January 2006 to 31 December 2010. Trading volume and price changes of 100 small-cap stocks are analysed after a story appears about them in the...

Particularly, this case study provides facts pertaining to the marketing efforts of Guest-Tek Interactive Entertainment Company. Further the case derives the purposes of developing a marketing strategy when they enter in to Russian market. Secondly the case discusses about the implications of...

Using a unique dataset on U.S. beer consumption, we investigate brand preferences of consumers across various social group and context related consumption scenarios (“scenarios”). As sufficient data are not available for each scenario, understanding these preferences requires us to share...

This empirical paper analyzes the effect of trademark activity on the market value and performance of U.S. commercial banks from two perspectives. First, a long-term perspective considers the effect of such activity on banks' Tobin's q. Second, with a short-term perspective, the authors analyze...

In a typical sale model, retailers compete for informed consumers by changing prices in every period. Thus, if menu costs resist price adjustments, they prevent not only prices from equilibrating demands and supplies, but also retailers' competition. I investigate the effects of menu costs on...