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Sustainable medical tourism in Costa Rica

Bristow, Robert S.; Yang, Wen‐Tsann; Lu, Mei‐Tsen - In: Tourism Review 66 (2011) 1/2, pp. 107-117

Purpose – The purpose of this paper is to ascertain the relative importance of sustainable tourism practices to medical tourists. Sustainable management practices have become the accepted and appropriate model for tourism. Medical tourists, those who visit a foreign country for a medical...

Persistent link: https://www.econbiz.de/10015034032

Sport motivation as driver for segmenting sport tourists in coastal regions

Hallmann, Kirstin; Feiler, Svenja; Breuer, Christoph - In: Tourism Review 67 (2012) 2, pp. 4-12

Purpose – The market for sport tourists is very diverse and motivations of sport tourists are manifold. This also applies to the field of water sport tourism, which has not yet intensely been analysed by researchers. In order to analyse motivations and to reach target groups such as water...

Persistent link: https://www.econbiz.de/10015034051

The awareness/attitude‐gap in sustainable tourism: a theoretical perspective

Antimova, Ralitsa; Nawijn, Jeroen; Peeters, Paul - In: Tourism Review 67 (2012) 3, pp. 7-16

Purpose – This paper aims to explore the widely recognized awareness/attitude‐gap in sustainable tourism and discuss a series of theoretical approaches on three levels: individual, interpersonal and community level theories. Design/methodology/approach – These theories are linked to...

Persistent link: https://www.econbiz.de/10015034056

The link between travel motives and activities in nature‐based tourism

Mehmetoglu, Mehmet; Normann, Øystein - In: Tourism Review 68 (2013) 2, pp. 3-13

Purpose – The essence of the demand for nature‐based tourism is an important issue seen from both an academic and practitioner's perspective. One approach to understanding it is to examine the relationship between tourists' travel motivations and activities. Therefore, the purpose of this...

Persistent link: https://www.econbiz.de/10015034265

Tools for measuring the intention for adapting to climate change by winter tourists: some thoughts on consumer behavior research and an empirical example

Pröbstl‐Haider, Ulrike; Haider, Wolfgang - In: Tourism Review 68 (2013) 2, pp. 44-55

, which is helpful to understand the influencing factors and the individual decision‐making process towards adaptation … intention. Thereafter they used the results of a choice experiment (=intended behavior) to calibrate a decision support tool … main challenges related to destination choice in the context of climate change: tourists encounter a rather unique decision …

Persistent link: https://www.econbiz.de/10015034378

Tourism discourse and medical tourists’ motivations to travel

Adams, Krystyna; Snyder, Jeremy; Crooks, Valorie; … - In: Tourism Review 70 (2015) 2, pp. 85-96

about medical tourists’ decision-making and how this is informed by tourism discourse. This insight may contribute to …

Persistent link: https://www.econbiz.de/10015034381

Satisfaction, sacrifice, surprise

Pine, B. Joseph; Gilmore, James H. - In: Strategy & Leadership 28 (2000) 1, pp. 18-23

The authors describe and explain the progression of economic value, showing that customizing a good turns it into a service, customizing a service turns it into an experience, and customizing an experience turns it into a transformation. Businesses that wish to prosper in the emerging experience...

Persistent link: https://www.econbiz.de/10015016319

To build brand equity, marketing alone is not enough

Schreuer, Richard - In: Strategy & Leadership 28 (2000) 4, pp. 16-20

New technologies and distribution channels are creating an environment in which branding will become more important. At the same time, consumers are becoming increasingly sophisticated about the relationship between brand promise and performance. Marketing must create branding that is based on...

Persistent link: https://www.econbiz.de/10015016335

The new consumer emerges

Kress, Katherine; Ozawa, Nancy; Schmid, Gregory - In: Strategy & Leadership 28 (2000) 5, pp. 4-11

New consumers have emerged in North America. These consumers have higher expectations and are more demanding than yesterday’s consumers. Businesses must meet these requirements if they are to hold a competitive place in today’s marketplace. The authors report on research that identifies the...

Persistent link: https://www.econbiz.de/10015016337

Ten strategies for survival in the attention economy

Berman, Saul J.; McClellan, Bennett E. - In: Strategy & Leadership 30 (2002) 3, pp. 28-33

Vying for the attention of the time‐challenged, choice‐saturated consumer characterizes the thrust of competition for the coming five years. There will be a continuing explosion of new technologies and new ways to connect electronically. For the foreseeable future, demands for the...

Persistent link: https://www.econbiz.de/10015016401