Consumers often schedule their activities in an attempt to use their time more efficiently. Although the benefits of scheduling are well established, its potential downsides are not well understood. The authors examine whether scheduling uniquely undermines the benefits of leisure activities. In...

Consumers’ lives are filled with scheduled events – both positive and negative. The current research examines how the valence of future scheduled events colors consumers’ temporal judgments in relation to such events: the time until their onset, the time during the events, and the time...

Advances in technology, particularly smartphones, have unlocked new opportunities for consumers to generate content about experiences while they unfold (e.g., by texting, posting to social media, writing notes), and this behavior has become nearly ubiquitous. The present research examines the...

To properly consider the opportunity costs of a purchase, consumers must actively generate the alternatives that it would displace. The current research suggests that consumers often fail to do so. Even under conditions promoting cognitive effort, various cues to consider opportunity costs...

A set of alternatives under consideration is often divided into subsets (or local sets) by some external (e.g., product display format at the store) or internal (e.g., a decision rule) factor. We propose that the manner in which a global set of alternatives varying in price and quality is...