Applying behavioral economic theories, we hypothesize that consumers have sticky reference prices for individual information goods, but their perceived value for customizable bundle offers can be significantly influenced by the framing of a multipart pricing scheme. The potential impacts of...

We explore the issue of seller differentiation in competitive auction environments, where most sellers have a high percentage of positive feedback. Analyzing a set of eBay auction listings for identical products, we find evidence that the use of visibility-enhancing and quality-signaling...

Recommender systems are an integral part of the online retail environment. Prior research has focused largely on computational approaches to improving recommendation accuracy, and only recently researchers have started to study their behavioral implications and potential side effects. We used...

Our study investigates relative changes to the value individuals place on the disclosure of their private information. We use an incentive compatible mechanism to capture an individual's willingness-to-accept (WTA) for a privacy disclosure in three randomized experiments. Characteristics of the...

Data breach notification laws in the United States mandate firms to take remedial actions when consumer data is compromised. Interestingly, the policies contained within these laws vary by state and by year of law enactment. We investigate the effects of the various policies to determine how...

Online labor markets and the humans that power them serve a critical role in the advancement of artificial intelligence and supervised machine learning via the creation of high-quality training datasets. The use of human effort in online labor markets is not enough, however, as a key factor is...

Recommender systems are becoming a salient part of many e-commerce websites. Much research has focused on advancing recommendation technologies to improve accuracy of predictions, while behavioral aspects of using recommender systems are often overlooked. In our studies, we explore how consumer...