Numerous researchers have centred their attention on Customer Perceived Value towards brands but only a few have focussed on CPV towards convenience stores. The main purpose of the research is to measure the CPV dimensions and identify which dimension infl uences customer satisfaction and as a...

The purpose of this study is to identify the social, epistemic and conditional values associated with automobiles and to examine their impact on customer satisfaction and brand loyalty. A sample size of 198 respondents was chosen from various locations near Jeddah in Saudi Arabia using...

The purpose of this research is to examine the impact of social media usage on employee and organization performance. The research was done on one multinational IT Company. Social media usage was measured using knowledge sharing, decision making and communication. Organizational performance was...

Objective: The objective of the article is to examine the factors influencing the cultivation of entrepreneurship culture among private higher education institutions in Malaysia. Research Design & Methods: A sample of 300 students from private higher education institutions in Cyberjaya,...

The purpose of this research is to explore the current learning organisation practices at HP Malaysia. This study was carried out among 5 senior employees of HP Malaysia using convenient sampling method. A qualitative interview was conducted to collect data and coded using grounded theory. The...

The purpose of this research is to examine the effect of Facebook in influencing student intention to enroll in foreign degree programme in Malaysia. The need for this study arose given the limited or no research done on examining the impact of Facebook in promoting foreign degree programme in...