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Analyzing Brand Competition Across Subcategories
Wedel, Michel; Zhang, Jie - In: Journal of marketing research : JMR 41 (2004) 4, pp. 448-456
Persistent link: https://www.econbiz.de/10006645676
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Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value
Josephine, L.C.M.; Elpers, Woltman; Wedel, Michel; … - In: Journal of marketing research : JMR 40 (2003) 4, pp. 437-453
Persistent link: https://www.econbiz.de/10006649033
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The 'no-choice' alternative in conjoint choice experiments
Haaijer, Rinus; Kamakura, Wagner; Wedel, Michel - In: International journal of market research : JMRS ; the … 43 (2001) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10006697136
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Time-aggregation effects on the baseline of continuous-time and discrete-time hazard models
Hofstede, Frenkel ter; Wedel, Michel - In: Economics letters 63 (1999) 2, pp. 145-150
Persistent link: https://www.econbiz.de/10006785673
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A Monte Carlo study of time aggregation in continuous-time and discrete-time parametric hazard models
ter Hofstede, Frenkel; Wedel, Michel - In: Economics letters 58 (1998) 2, pp. 149-156
Persistent link: https://www.econbiz.de/10006789220
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Adoption of a Service Innovation in the Business Market: An Empirical Test of Supply-Side Variables
Frambach, Ruud T.; Barkema, Harry G.; Nooteboom, Bart; … - In: Journal of business research : JBR 41 (1998) 2, pp. 161
Persistent link: https://www.econbiz.de/10006734294
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Fuzzy Clusterwise Regression in Benefit Segmentation: Application and Investigation into its validity
Steenkamp, Jan-Benedict E.M.; Wedel, Michel - In: Journal of business research : JBR 26 (1993) 3, pp. 237-250
Persistent link: https://www.econbiz.de/10006746735
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Bayesian Prediction in Hybrid Conjoint Analysis
Hofstede, Frenkel Ter; Kim, Youngchan; Wedel, Michel - In: Journal of marketing research : JMR 39 (2002) 2, pp. 253-261
Persistent link: https://www.econbiz.de/10006654129
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Designing Conjoint Choice Experiments Using Managers' Prior Beliefs
Sándor, Zsolt; wedel, Michel - In: Journal of marketing research : JMR 38 (2001) 4, pp. 430-444
Persistent link: https://www.econbiz.de/10006656377
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Factor Analysis and Missing Data
Kantakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 37 (2000) 4, pp. 490-498
Persistent link: https://www.econbiz.de/10006660802