Analyzing Brand Competition Across Subcategories
| Year of publication: |
2004
|
|---|---|
| Authors: | Wedel, Michel ; Zhang, Jie |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 41.2004, 4, p. 448-456
|