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Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory
Pieters, Rik; Rosbergen, Edward; Wedel, Michel - In: Journal of marketing research : JMR 36 (1999) 4, pp. 424-438
Persistent link: https://www.econbiz.de/10006664532
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A Comparison of Multidimensional Scaling Methods for Perceptual Mapping
Bijmolt, Tammo H.A.; Wedel, Michel - In: Journal of marketing research : JMR 36 (1999) 2, pp. 277-285
Persistent link: https://www.econbiz.de/10006666710
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International Market Segmentation Based on Consumer-Product Relations
Hofstede, Frenkel ter; Steenkamp, Jan-Benedict E.M.; … - In: Journal of marketing research : JMR 36 (1999) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10006667567
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A Bayesian approach to the spatial representation of market structure from consumer choice data
DeSarbo, Wayne S.; Kim, Youngchan; Wedel, Michel; Fong, … - In: European journal of operational research : EJOR 111 (1998) 2, pp. 285-305
Persistent link: https://www.econbiz.de/10006669394
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Statistical Data Fusion for Cross-Tabulation
Kamakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 35 (1998) 4, pp. 485-498
Persistent link: https://www.econbiz.de/10006670179
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El Visual Attention to Advertising: A Segment-Level Analysis
Rosbergen, Edward; Pieters, Rik; Wedel, Michel - In: Journal of consumer research : JCR ; an … 24 (1997) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10006672246
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Statistical Data Fusion for Cross-Tabulation
Kamakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 34 (1997) 4, pp. 485-498
Persistent link: https://www.econbiz.de/10006672516
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Metric Conjoint Segmentation Methods: A Monte Carlo Comparison
Vriens, Marco; Wedel, Michel; Wilms, Tom - In: Journal of marketing research : JMR 33 (1996) 1, pp. 73-85
Persistent link: https://www.econbiz.de/10006677292
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Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models
Wedel, Michel; Kamakura, Wagner A.; DeSarbo, Wayne S.; … - In: Journal of marketing research : JMR 32 (1995) 4, pp. 457-462
Persistent link: https://www.econbiz.de/10006679927
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Life-Style Segmentation With Tailored Interviewing
Kamakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 32 (1995) 3, pp. 308-317
Persistent link: https://www.econbiz.de/10006681250