Today, shopping is has become a more delightful activity, then merely looking for and buying products or offerings that satisfy one's wants. The process of acquiring these products is all the more fascinating to many. With the retail environment undergoing a huge change, a customer now is more...

Brand Image is the impression in the consumers' mind for a brand's total personality (real and imaginary qualities and shortcomings). It is a set of beliefs held about a specific brand. It should highlight an organization's mission and vision to all. Advertising is defined as any paid form of...

The pressures of work have been intensifying in recent decades, for both men and women. Factors such as the advances in information technology demand for speedy response, existence of tight deadlines, importance attached to quality customer service - demand the time of those in the labour force,...

Nutrition label defines the nutrient content of a food and is envisioned to guide the consumer in food selection. In today’s era of Health and Wellness people are a lot aware about the ingredients that are harmful for them, so they actively try to consume those products which suit their...

Human Rights as the name suggests are the basic rights given to a human being. The only prerequisite to avail these rights is to be a human being. These rights are universal and given irrespective of once nationality, place of residence, gender, national or ethnic origin, color,religion,...

From the times of the royalties in India there was an inclination towards the welfare of the society and the Rajas of India regarded common people of the state as their own children .There were a lot of spending towards charity, beautification of city, employment generation etc. The same thing...

Gone are the times when accounts were maintained manually in the account books called Bahi-Khata. Whenever their arose a need to refer it back, the Munshi would dig into the piles of account books and would find out the relevant data and supporting documents after a lot of teddies efforts. But...

Real Estate Investment Trusts, also known as REITs, are entities that invest in different kinds of real estate or real estate related assets. Its different types are Equity, Mortgage and hybrid REITS's. REIT'S can be incorporated in the form of a contract or company-type investment trust. It...

US Sub-prime crises was the latest financial debacle to hit the global economy. In this era of globalization it would not be untrue to say that every country was directly or indirectly affected by this global crisis. Current paper discusses the role played by RBI at the time when central bank's...

Government sector has always been a proud owner of big data or the ‘sarkari khate' as it is referred to. But with strictness in compliance even private sector is now forced to maintain huge data for a lot many years. This paper tries to find out the relevance of storing data in stock broking....