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How Incentives Shape Strategy...
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ECONIS (ZBW)
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Slack in Marketing- und Vertriebsbudgets : Ressourcenverschwendung oder notwendige Flexibilität in der Marktbearbeitung?
Artz, Martin
- In:
Controlling : Zeitschrift für erfolgsorientierte …
23
(
2011
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10008807407
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2
Controlling in Marketing und Vertrieb : Planung, Budgetierung und Performance Measurement
Artz, Martin
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003960304
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3
Controlling der Kundenzufriedenheit
Artz, Martin
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 253-277)
.
2016
Persistent link: https://www.econbiz.de/10011408722
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4
Controlling der Kundenzufriedenheit
Artz, Martin
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 249-271)
.
2012
Persistent link: https://www.econbiz.de/10009316696
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5
NPS : the one measure you really need to grow?
Artz, Martin
- In:
Controlling & management review : Zeitschrift für …
61
(
2017
)
1
,
pp. 32-38
Persistent link: https://www.econbiz.de/10011660951
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6
Assessing the total financial performance impact of marketing assets with limited time-series data : a method and an application to brand equity research
Mizik, Natalie
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 125-147
Persistent link: https://www.econbiz.de/10003950217
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7
How to better value branded businesses : a conditional multiplier approach
Mizik, Natalie
- In:
Handbook of marketing and finance
,
(pp. 66-85)
.
2012
Persistent link: https://www.econbiz.de/10009552522
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8
Assessing the total financial performance impact of brand equity with limited time-series data
Mizik, Natalie
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 691-706
Persistent link: https://www.econbiz.de/10010471026
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9
The theory and practice of myopic management
Mizik, Natalie
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 594-611
Persistent link: https://www.econbiz.de/10009234933
Saved in:
10
Assessing the total financial performance impact of marketing assets with limited time-series data : a method and an application to brand equity research
Mizik, Natalie
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 125-147
Persistent link: https://www.econbiz.de/10009893536
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