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Digital Marketing : A Framewor...
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Technological forecasting & social change : an international journal
85
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1
Risk, information, and incentives in online affiliate marketing
Edelman, Benjamin
;
Brandi, Wesley
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010526414
Saved in:
2
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
3
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
4
Consumer satisfaction on online services in Kosovo
Beqaj, Besim
;
Krasniqi, Arta
;
Beqaj, Valon
- In:
Zagreb international review of economics & business
22
(
2019
),
pp. 39-53
Persistent link: https://www.econbiz.de/10012599067
Saved in:
5
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
Saved in:
6
Ukrainian e-commerce attractiveness : challenges and perspectives
Zatonatska, Tetiana
;
Kornieieva, Tetiana
- In:
Mokslo darbai / Ekonomika
95
(
2016
)
1
,
pp. 153-165
Persistent link: https://www.econbiz.de/10011650002
Saved in:
7
Internationalisation business strategy via e-commerce
Pereira, Leandro
;
Tovstolyak, Yuliya
;
Costa, Renato J. …
- In:
International journal of business and systems research …
17
(
2023
)
2
,
pp. 225-250
Persistent link: https://www.econbiz.de/10014234323
Saved in:
8
Determinants of long-term orientation in seller e-retailer relationship : a seller perspective in the Indian e-commerce
Bhatnagar, Swati
;
Yadav, Rajan
- In:
International journal of business and globalisation : IJBG
36
(
2024
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10015057558
Saved in:
9
The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework
Sestino, Andrea
;
Prete, Maria Irene
;
Piper, Luigi
; …
- In:
International journal of electronic trade
1
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10015060696
Saved in:
10
Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools
Yang, Botao
;
Yang, Sha
;
Dutta, Shantanu
- In:
Marketing science
41
(
2022
)
2
,
pp. 361-379
Persistent link: https://www.econbiz.de/10013363742
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