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90
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85
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83
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73
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71
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81
Measuring effects of naming-rights sponsorships on college
football
fans' purchasing intentions
Eddy, Terry
- In:
Sport management review
17
(
2014
)
3
,
pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
Saved in:
82
Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
3
,
pp. 292-309
Persistent link: https://www.econbiz.de/10010401077
Saved in:
83
Superstars as drivers of organizational identification : empirical findings from professional soccer
Hoegele, Daniel
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 736-757
Persistent link: https://www.econbiz.de/10010405134
Saved in:
84
Segmenting sport video gamers by motivation : a cluster analysis
Kim, Yongjae
;
Kim, Soojin
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 92-108
Persistent link: https://www.econbiz.de/10010406153
Saved in:
85
Predicting which season ticket holders will renew oand which will not
McDonald, Heath
;
Karg, Adam J.
;
Leckie, Civilai
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10010482285
Saved in:
86
Exploring the development of team identification
Lock, Daniel
;
Taylor, Tracy
;
Funk, Daniel C.
;
Darcy, Simon
- In:
Journal of sport management : the official journal of …
26
(
2012
)
4
,
pp. 283-294
Persistent link: https://www.econbiz.de/10009581483
Saved in:
87
European
football
teams' CSR engagement impacts on customer-based brand equity
Blumrodt, Jens
;
Bryson, Douglas
;
Flanagan, John
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 482-493
Persistent link: https://www.econbiz.de/10009681497
Saved in:
88
Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Journal of sports economics
9
(
2008
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
Saved in:
89
Improving product quality in the German Bundesliga : evidence from a representative consumer approach
Benz, Men-Andri
;
Brandes, Leif
;
Franck, Egon
- In:
Qualitätsmanagement im Sport : Beiträge des 5. …
,
(pp. 1-10)
.
2007
Persistent link: https://www.econbiz.de/10003735236
Saved in:
90
The effect of e-service quality on
football
fan satisfaction and fan loyalty toward the websites of their favorable
football
teams
Pool, Javad Khazaei
;
Dehghan, Ali
;
Balouei Jamkhaneh, Hadi
- In:
International journal of e-business research : an …
12
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011446648
Saved in:
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