Predicting which season ticket holders will renew oand which will not
Year of publication: |
2014
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Authors: | McDonald, Heath ; Karg, Adam J. ; Leckie, Civilai |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 14.2014, 5, p. 503-520
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Subject: | customer retention | purchase probability | season ticket holders | sport | fans | prediction | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Fußball | Football | Beziehungsmarketing | Relationship marketing | Prognoseverfahren | Forecasting model | Saisonale Schwankungen | Seasonal variations | Sportmarketing | Sports marketing |
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