As the research shows that small and medium enterprises are comprising of more than 90% of the business around the world. In the developing countries SMEs contribute to the GDP, poverty alleviation, creating jobs, and have many other benefits which are crucial. According to their significance to...

This paper is based on the premise that it is important to understand what niche marketing is; what its elements are, and also to know about the characteristics of niche marketing strategy. Essentials elements for a niche marketing strategy include segmentation, and positioning. The main purpose...

Small businesses are privately owned corporations, partnership, or sole proprietorship that have less personnel and/or a smaller amount of annual income than a regular business and corporation. Small businesses in many nations contain services or retail operations such as convenience stores,...

Objective: The main objective of this study is to verify the impact of entrepreneurial orientation dimension on firm performance of furniture industry in Malaysia. Research Design & Methods: In this study, we used a quantitative research method and collected data through a questionnaire from 391...

Objective: The main objective of this research is to integrate the resource-based view (RBV) to analyse how the relationship between firm performance and entrepreneurial orientation is mediated by outbound innovation among furniture firms in Malaysia. Research Design & Methods: In this research,...

The purpose of this study is to identify factors that are influencing customer service delivery of mobile banking services in Malaysian banking industry. The study also aimed at coming up with a new model describing customer service delivery. This study modified the concept of Kano's Model...

The current global business climate has not been favorable to most firms irrespective of industry affiliation. That condition necessitated companies to adopt operational excellence as a strategy for optimising output with little resources, reducing lead time with the efficient use of assets and...

Islamic microfinance has been reported as appropriate in improving the living conditions of the poor. However, little is known about the contribution of entrepreneurial empowerment in achieving such success. The objective of this study is to examine the mediating role of entrepreneurial...

Purpose: Innovation is the basic input to organizational endurance; therefore, the study of processes that support innovation should be of interest to practitioners and researchers alike. Consequently, there is increasing attention for the supplementary research examination of the influencing...