While majority of earlier studies have examined service quality,student satisfaction, and university image as determinants ofstudent loyalty, university switching costs have largely beenignored. This study includes university switching costs withperceived service quality (perceived academic...

Normally impulse buying is considered to take place in the presence of extrinsic factors which lure customers into unplanned buying. The role of intrinsic factors in generating impulse buying remains under-researched, especially in the context of a developing country like Pakistan. This study...

The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids. The research design is quantitative and its research type is causal. The respondents of the study are ‘Pre-primary school going kids’ from nine different schools belonging to...

Power system security assessment is performed regularly to ensure that the electric grid's operation mode is safe and maintains necessary stability margins. With the growing penetration level of intermittent renewable energy sources and increasing load on the power systems, the need for fast and...

Modern power systems face a grand challenge in grid management due to increased electricity demand, imminent disturbances, and uncertainties associated with renewable generation, which can undermine grid security. The security assessment is directly connected to the robustness of the operating...

Brand engagement is relatively a new concept in marketing. The objective of this research study is to unearth the relationship between brand engagement and customer-based brand equity drivers; brand personality, brand experience, and brand affect. The data was collected from 426 automobile...

The purpose of this review paper is to present the application of herding behavior in online buying. The simplest description of herding behavior is the imitation of others in making decisions. Online buying platforms have facilitated observing others' buying behavior, thereby increasing...