We show how networks modify the diffusion curve by affecting its symmetry. We demonstrate that a network's degree distribution has a significant impact on the contagion properties of the subsequent adoption process, and we propose a method for uncovering the degree distribution of the adopter...

We show how networks modify the diffusion curve by affecting its symmetry. We demonstrate that a network's degree distribution has significant impact on the contagion properties of the subsequent adoption process, and propose a method for uncovering the degree distribution of the adopter network...

We show how networks modify the diffusion curve by affecting its symmetry. We demonstrate that a network's degree distribution has a significant impact on the contagion properties of the subsequent adoption process, and we propose a method for uncovering the degree distribution of the adopter...

In this paper we analytically study the effect of social hubs on the penetration of new products. Aggregating individual-level social network considerations to the market level, we identify boundary conditions for hubs' effect on diffusion. Our results demonstrate that seeding hubs has a...

In this paper, we propose an individual-level approach to diffusion and growth models. By , we refer to the unit of analysis, which is a single consumer (instead of segments or markets) and the use of granular sales data (daily) instead of smoothed (e.g., annual) data as is more commonly used in...