The present research is a case study based on the Indian food industry. It critically explores the issues related to strategic management. Instructors of strategic management can use this case study to guide students on the concepts of ETOP and SAP analysis. Further academicians may also use the...

The present research is about the factors influencing consumer purchase decision at the store outlet for branded apparels. This study explores the popularity of branded apparels and aims to find out if youth are attracted towards branded apparels or if they prefer non-branded apparels....

Purpose - The purpose of this study is to investigate the effects of store displays on shopping behavior among female consumers to provide insights that a manager can use to encourage purchase behavior.Design/methodology/approach - The data in this research is collected from 200 women...

High end apparel stores are those stores which appeal to the sophisticated and discerning customers, and that sell different brands and varieties of designer clothing and apparels. These stores cater to the needs and fashion tastes of men, women and kids wear all under one roof, selling ethnic...

Integrated Marketing Communications (IMC) refers to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing and sales campaigns to promote brands so that similar message reaches a wider audience. Products and services are promoted...

With growing modernization, latest agricultural food products are being seen in the market.Usage of synthetic fertilisers and pesticides has caused immense harm to the human health and to the soil. Today an increasing number of customers are shifting to organic products for consumption. Organic...

The purpose of this study is to determine the factors influencing customer satisfaction for users of post-paid mobile services in Indore region. The study gives insights into what customers perceive as key determinants for customer satisfaction from service providers. Based on data collected...

The banking sector is an important contributor to the service economy of the country. With privatisation in the last decade, several Indian private banks and foreign banks are making a mark in the banking scene. Attracting customers from new customer segments, will only help banks in exploring...

There has been a boom in the retail sector; and along-with that the country’s economy is also growing. Today, India is among the growing retail destinations of the world with high growth prospects. Indian retail industry is ranked amongst the ten largest retail markets in the world. There are...