An Analytical Study of Factors Influencing the Purchase of Organic Products in Indore City

With growing modernization, latest agricultural food products are being seen in the market.Usage of synthetic fertilisers and pesticides has caused immense harm to the human health and to the soil. Today an increasing number of customers are shifting to organic products for consumption. Organic products are grown under a system of agriculture without the use of chemical fertilizers and pesticides with an environmentally and socially responsible approach. This is a method of farming that works at grass root level preserving the reproductive and regenerative capacity of the soil, good plant nutrition, and sound soil management. The purpose behind this study is to understand the reasons behind the preference of consumers for organic products. The study also aims at determining the criteria of identifying the factors which influence and affect the purchase of organic foods by consumers in Indore city.The analysis is based on empirical data collected from consumers of organic products in Indore city.The sampling has been done based on Convenience Sampling technique to target users and customers of organic products in Indore. A Validated and Reliable questionnaire will be used to collect data from Indore. The datawill be analysed using SPSS software with factor analysis as data reduction technique to identify the various factors influencing the purchase of organic foods. The findings are discussed to draw conclusions on finding an appropriate strategy to promote organic products amongst its non-users