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Understanding the contribution of marketing to economic and social outcomes is fundamental to broadening the focus of marketing. The authors develop a comprehensive model that integrates the impact of service quality and service satisfaction on both economic and societal outcomes. The model is...
Persistent link: https://www.econbiz.de/10009448068
Warranty is an important element of marketing new products. The servicing of warranty results in additional costs to the manufacturer. Warranty logistics deals with various issues relating to the servicing of warranty. Proper management of warranty logistics is needed not only to reduce the...
Persistent link: https://www.econbiz.de/10009448246
Sari Mariahma Nova Sipayung, 2011, The Influence of Service Quality on Satisfaction And Loyalty of The Customers of PT. Sriwijaya Air District Medan, Prof. Dr. Paham Ginting, MS, Dr. Arlina Nurbaity, SE, MBA.Service business is a vital sector needed by community. Flight services is one of forms...
Persistent link: https://www.econbiz.de/10009464596
The major purpose of this study was to assess the impact of leadership style onservice quality in intercollegiate athletics. Specifically, the study examined therelationship between the athletic directors'€™ transformational leadership and servicequality as perceived by the student...
Persistent link: https://www.econbiz.de/10009464895
The concept of ‘customer experience’ has evolved as an imperative area of study within themarketing discipline. Despite its importance and the positive attention this concept hasreceived during the last few years, the explanation of customer experiences have remainedvague and lack a thorough...
Persistent link: https://www.econbiz.de/10009465348
The aim of this thesis is to propose a model that explains the relationship between customer satisfaction, retention and loyalty based on service quality attributes. The three elements of satisfaction, retention and loyalty towards products represent ongoing challenges for the corporate...
Persistent link: https://www.econbiz.de/10009465561
In spite of the rapid growth and internalization of banking services in particular, managers first need to correctly identify the antecedents of what the local consumer perceives as service quality and its link to service climate, thus the strengths of this relationship would be beneficial as a...
Persistent link: https://www.econbiz.de/10009465913
ABSTRACTThis study is an in-depth empirical investigation that seeks to compare consumer expectations to perceptions in the delivery of service within community banks in the southern United States. It has as its aim to develop a useful instrument to evaluate service quality by comparing consumer...
Persistent link: https://www.econbiz.de/10009465928
The main objectives of this study are to demonstrate the significance of customer service quality in the banking sector of Cyprus in order to enable managers in banking organisations to identify the determinants of customer perceptions of service quality and ultimately to provide a method to...
Persistent link: https://www.econbiz.de/10009465972
Tipping is an important part of the restaurant industry. In the United States, tips in the food industry alone amount to almost 44 billion every year. Furthermore, tips often account for a large majority of a server's paycheck. This study will examine the relationship between tipping and other...
Persistent link: https://www.econbiz.de/10009468130