Usually mass tourism is associated with predominantly negative impacts. This book chapter adopts a more positive stance on mass tourism and elaborates on its economic, social and environmental benefits within the context of Bulgaria

This book chapter addresses the decision-making processes that international hotel corporations engage in during their expansion procedures, and focusses on the entry and presence of these corporations in Bulgaria. Our findings show that country- and firm-specific factors play little role in the...

The paper examines the host country-specific factors as determinants of hotel chains' market presence in a destination. Three types of hotel chains' market presence are identified – absolute market presence (number of chain affiliated hotels/rooms), relative market presence (share of...

In the last 20 years, the tourism industry has witnessed the proliferation of many ecolabels with different scopes and criteria and sometimes with a limited area of recognition, which has caused confusion among guests. In order to offer a tool useful for consumers and recognised all over Europe,...

The paper presents a theoretical framework for evaluating service quality in travel agencies. It identifies eight factors influencing perceived service quality, namely: offered products, promotional and informational materials, office and equipment, ambiance, personnel, servicing process,...

This exploratory research paper investigates the revenue management practices of accommodation establishments in Turkey through a survey of 105 managers. The findings indicate that hoteliers put the emphasis on price discrimination and room availability guarantee and are less likely to consider...

Bulgarian Abstract: Настоящият доклад е насочен към идентифициране на направленията на изтичане на национален доход по линия на туризма и на проблемите при...

Bulgarian Abstract: Настоящият наръчник има за цел да изведе практически насоки за разработване на конкурентоспособни туристически продукти в Еврорегион Долен Дунав....

The paper is positioned in the domain of destination branding and image measurement research. It investigates the perceptions people have about a destination brand and the way they organise these perceptions in their minds. It employs and further develops the brand molecule concept introduced by...

This chapter analyses the heterogeneous and multifaceted nature of hotel chains by developing three partial models, where the chain is presented as a bundle of resources, activities and relationships, which are combined into one integrated model of a hotel chain. Each of the three partial models...