Quality as a Competitive Advantage of Travel Agents

The paper presents a theoretical framework for evaluating service quality in travel agencies. It identifies eight factors influencing perceived service quality, namely: offered products, promotional and informational materials, office and equipment, ambiance, personnel, servicing process, correctness of issued travel documents, payment. The paper also presents some of the marketing activities which will help a travel agent to create a sustainable competitive advantage

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Year of publication:	[2008]
Authors:	Ivanov, Stanislav Hristov
Publisher:	[2008]: [S.l.] : SSRN
Subject:	Wettbewerbsvorteil \| Competitive advantage \| Qualitätsmanagement \| Quality management \| Dienstleistungsqualität \| Service quality \| Reisevermittler \| Travel agency \| Produktqualität \| Product quality

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Extent:	1 Online-Ressource (12 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: S. Ivanov, YEARBOOK OF INTERNATIONAL UNIVERSITY COLLEGE, pp. 150-156, 2008
Source:	ECONIS - Online Catalogue of the ZBW

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