Targeted advertising can benefit consumers through lower prices for access to websites. Yet, if consumers dislike that … websites collect their personal information, their welfare may go down. We study competition for consumers between websites … that can show targeted advertisements. We find that more targeting increases competition and reduces the websites …

, that an increase in competition benefits either license users or copyright owners or harms both groups. Moreover, if …

less targeted advertising strategy due to its enhanced incentive to exploit a stronger recommendation effect. Even if the … raise its price instead of exploiting its recommendation effect. Thus, it leads to more targeted advertising and lower …

This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … oligopoly competition and identify the shape and magnitude of the feedback loop between TV viewers and advertisers. We also …

This paper studies how restricting data exchange between firms affects market competition in the app economy. The … findings suggest that restricting data exchange reduces large apps' competitive advantage. However, market competition may fall …