Corporate reputation (CR) is often an important intangible asset of a company. This study investigates the role of CR on cooperative members' behavior and organizational performance, considering loyalty, satisfaction, trust and image. The study aims to verify the effects of communication,...

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance of marketing in corporate practices; undercover the...

Spanish Abstract: La plaza es una de las variables sobre las cuales se planifica el control del marketing y en ella se contemplan los canales de distribución formal e informal. En Colombia, el canal informal, representado por las tiendas de barrio, se mantiene vigente para la compra de los...

This research evaluates the market of portfolio stamps in relation to the Mass Customization's (MC) Customer benefits. The basic perceived customer benefits using CPVT model (Merle et al. 2010) are identified. The observations are set to understand this business issue in relation to the...

The aim of this to present consumer segmentation for, private FM Radio Channels in Ahmedabad City. The measurement of consumer preferences has always been the area of interest for the marketers and academicians too. After measurement of preferences, market segmentation is carried out for the...

Many question the value of accounting scholarship to society. We compared the attention the general public, policy makers, and academics give to academic accounting research relative to other business disciplines and other more general disciplines (economics, psychology, and other sciences). The...

Firms use aggregate data from data brokers (e.g., Acxiom, Experian) and external data sources (e.g., Census) to infer the likely characteristics of consumers and thus better predict consumers' profiles and needs, unobtrusively. We demonstrate that the simple count method most commonly used in...

The use of resource-based theory (RBT) in marketing research has increased by more than 500% in the past decade, which suggests its importance as a framework for explaining and predicting competitive advantages and performance outcomes. This article provides a comprehensive review of RBT,...

Electronics, a high involvement product (HIP), consists of 8 per cent in organized retail industry in India. This category is growing at a rapid pace with many players entering into organized format of retail in this category. Recently many players have also entered into online marketing of...

Brand pricing decision models and established theories in the marketing and econometrics focus typically on assuming the symmetric competing businesses. The empirical generalities are key for strategic marketplace planning. The significance of pricing to customer store and brand choices are...