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Persistent link: https://www.econbiz.de/10012001586
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication Page -- Table of Contents -- List of Figures -- List of Tables -- Acknowledgements -- Preface -- Chapter 1 Citizen relationship management by the Government of India through social media channels -- Introduction -- Review of the...
Persistent link: https://www.econbiz.de/10011839940
Intro -- Half Title -- Title Page -- Copyright page -- Table of Contents -- List of figures -- List of tables -- Acknowledgements -- Preface -- Part I: Marketing in the digital world -- Chapter 1 The digital environment: doing business in a connected world -- 1.1 Introduction -- 1.2 Digital...
Persistent link: https://www.econbiz.de/10011841496
Das komplette Online-Marketing-Wissen in einem Band! Google Ads, Web Analytics, Social Media Marketing Inkl. Influencer-Marketing und Facebook-Ads Ideal für Agenturen, Studium und Ausbildung! Was macht andere Websites erfolgreich und wie kann ich meine Website ganz nach vorne bringen? Wie nutze...
Persistent link: https://www.econbiz.de/10011842179
"To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and...
Persistent link: https://www.econbiz.de/10012126675
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728121
"This book presents a variety of practical applications, tools, skills, practices, models, approaches, and strategies that are proving themselves in practice-demonstrating effectiveness with managing diversity and innovation. It also shares a different pattern of research work that will provide...
Persistent link: https://www.econbiz.de/10011798447
Grundlagen des Dialogmarketings -- Strategien des Dialogmarketings -- Data Driven Dialogmarketing -- Medien des Dialogmarketings -- Strategien des Online-Marketings -- Instrumente des Online-Marketings -- Social Media Marketing -- Crossmediales Marketing.
Persistent link: https://www.econbiz.de/10012508401
Authentische und persönliche Werbebotschaften werden im Kaufprozess immer wichtiger. Dieser Quick Guide erklärt kompakt und auf den Punkt, wie Unternehmen erfolgreich mit Influencern zusammenarbeiten können. Denn: Erfolgreiche Influencer haben sich in den Sozialen Netzwerken in den letzten...
Persistent link: https://www.econbiz.de/10012401480
Die Welt der Messenger und der Messenger-Markt in Deutschland -- Strategische Positionierung von Messengern -- Messenger Marketing & Recht: Datenschutzkonformer Einsatz von WhatsApp, Facebook Messenger & Co. -- Messenger in der Customer Journey -- Messenger-Kommunikation in der Praxis:...
Persistent link: https://www.econbiz.de/10012402248