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Creative approaches for the fuzzy front end
Rameckers, Lucile; Un, Stefanie - In: Market research handbook, (pp. 469-480). 2007
Persistent link: https://www.econbiz.de/10003548793
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Product attribute function deployment (PAFD) for decision-based conceptual design
Hoyle, Christopher J.; Chen, Wei - In: IEEE transactions on engineering management : EM 56 (2009) 2, pp. 271-284
Persistent link: https://www.econbiz.de/10003875369
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From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga; Anderson, Helén - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
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Consumer driven innovation in website design : structured experimentation in landing page optimisation
Gofman, Alex - In: International journal of technology marketing : IJTMkt 6 (2011) 1, pp. 72-84
Persistent link: https://www.econbiz.de/10009373858
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Our own translation box : exploring proximity antecedents and performance implications of customer co-design in manufacturing
Silveira, Giovani J. C. da - In: International journal of production research 49 (2011) 12/13, pp. 3833-3854
Persistent link: https://www.econbiz.de/10009153013
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The effect of information technology adoption and design customisation on the success of new product development
Chen, Ja-shen; Li, Eldon Yu-zen - In: International journal of electronic business 8 (2010) 6, pp. 550-578
Persistent link: https://www.econbiz.de/10009157845
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Product design and creativity
Ourahmoune, Nacima - In: Marketing management : a cultural perspective, (pp. 363-377). 2012
Persistent link: https://www.econbiz.de/10009508082
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Creating social contagion through viral product design : a randomized trial of peer influence in networks
Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1623-1639
Persistent link: https://www.econbiz.de/10009312526
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Involving customers through co-creation : an approach from the fashion industry
Pardo-Cuenca, Desampardos; Prado-Gascó, Vicente Javier - In: Engaging consumers through branded entertainment and …, (pp. 242-270). 2015
Persistent link: https://www.econbiz.de/10011389918
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STS-inspired design to meet the challenges of modern aging : welfare technology as a tool to promote user driven innovations or another way to keep older users hostage?
Östlund, Britt; Olander, Elin; Jonsson, Oskar; … - In: Technological forecasting & social change : an … 93 (2015), pp. 82-90
Persistent link: https://www.econbiz.de/10011389934