Online recommendation systems recommend products with widely different prices than that of their focal products. While conventional wisdom suggests that consumers may prefer lower priced recommendations, prior literature also indicates that consumers may not accept such products if their prices...

Recent papers have shown that, in contrast to “the Long Tail” theory, movie sales remain concentrated in a small number of hits. These papers have argued that concentrated sales can be explained, in part, by heterogeneity in quality and increasing returns from social effects. Our research...

Recommending substitute products on focal products' pages on an e-commerce website can impact product sales in two ways. First, the visibility of a product as a recommendation on other products' pages may increase its exposure and result in a greater number of its page views. Second, visibility...

Barley, a nutri-rich cereal is gaining momentum among stakeholders owing to multiple health benefits but the concern is its declining area, possibly attributed to lack of market and competitive pricing strategy. Amongst alternatives, contract farming is widely suggested for better price...

COVID-19 incidence in India, impacted the food market, wheat in particular, as the crop harvest coincided with the lockdown disrupting the supply chain and prices posing a few researchable issues - the lockdown effect on wheat supply chain; how the state intervention bolstered the sector to...

Background: Climate change, the most threatening issue is hitting almost all spheres of life. Agriculture, being an open field activity, is directly affected by climate change and also most vulnerable to this problem. Worldwide, potato is the fourth largest source of food and India is the second...

Value chain consists of stakeholders and their collective actions including input and support services for production, marketing and distribution of the product till it reaches the final consumer under enabling environment. In the recent years, value chain is gaining momentum particularly in the...

Climate change is a serious concern affecting the wheat production prospects. In the recent past, yield sensitivity to climatic variables has been noticed and it has to be addressed in the perspective of climate smart farming. The present study has tracked the perception of farmers on climate...

Data analysis is an ever-evolving subject and is of utmost importance and priority for research as well as researcher. It encompasses inspection, coding, transformation, and modelling to draw scientific conclusions. In the recent past, data mining and use of quantitative techniques has been...