In Bangladesh, there are only 0.2 million Internet users out of a population of 140 million. Because there is a lack of …

Purpose – The purpose of this paper is to investigate the overall attitudes of consumers in Bangladesh toward marketing … marketing in Bangladesh and to test the theoretical model. Data were analyzed using analysis of variances and structural …

Purpose – The purpose of the study is to explore the market orientation of the private universities in Bangladesh. The … universities in Bangladesh. A total number of 314 faculty members were interviewed with a structured questionnaire. Reliability … Bangladesh. Originality/value – The findings of the study support the theoretical arguments that the universities can be …

between 18 and 31 years of age in Dhaka, Bangladesh. Regression was employed to test the hypotheses. Findings – The results … required as this paper focuses only on the younger age range in Dhaka, Bangladesh. Practical implications – Findings indicate …