Sales and marketing ethics systematically examines marketing variables related to 4Ps of marketing (or marketing mix … and marketing activity causes various problems for organizations such as lack of customer trust, spoiled customer … premises of trust, ethics, and integrity will have a competitive advantage over those that do not. Ethical sales and marketing …

Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk … degree under the supervision of Harley Krohmer, Chair of the Marketing Department, University of Bern, Switzerland. He now …Even though marketing, sales, and finance topics are interrelated, little is known about how the departments concerned …