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Strategic Marketing: An Introduction

Miles, Morgan - In: European Journal of Marketing 36 (2002) 11/12, pp. 1441-1444

Persistent link: https://www.econbiz.de/10014723434

Blank Fictions: Consumerism, Culture and the Contemporary American Novel

Patterson, Maurice - In: European Journal of Marketing 36 (2002) 5/6, pp. 733-737

Persistent link: https://www.econbiz.de/10014723435

The Handbook of Economic Sociology

Delbridge, Rick - In: European Journal of Marketing 36 (2002) 5/6, pp. 738-740

Persistent link: https://www.econbiz.de/10014723436

Strategic Internet Marketing

Winzar, Hume - In: European Journal of Marketing 37 (2003) 3/4, pp. 614-616

Persistent link: https://www.econbiz.de/10014723442

Marketing and Globalization

Batstone, Chris - In: European Journal of Marketing 37 (2003) 5/6, pp. 939-941

Persistent link: https://www.econbiz.de/10014723443

2006 Awards for Excellence

In: European Journal of Marketing 40 (2006) 11/12

Persistent link: https://www.econbiz.de/10014723447

The depiction of marketing and marketers in the news media

Cluley, Robert - In: European Journal of Marketing 50 (2016) 5/6, pp. 752-769

Purpose In an effort to explain the high level of scepticism and distrust towards marketing and marketers, this paper … aims to explore how marketing practice and practitioners are depicted in the mass media. Design/methodology/approach The … paper analyses 6,877 news reports that discuss “marketing” across two one-year time periods from three UK newspapers. A …

Persistent link: https://www.econbiz.de/10014723584

A study of non-profit organisations in cause-related marketing

Liston-Heyes, Catherine; Liu, Gordon - In: European Journal of Marketing 47 (2013) 11/12, pp. 1954-1974

Purpose – Cause-related marketing (CRM) involves firms working in partnership with non-profit organizations (NPOs …). While CRM offers a range of potential benefits to NPOs, some managers are reluctant to partake in these ventures. The …/methodology/approach – This paper uses semi-structured interviews with 160 UK NPO managers and a stakeholder theory framework to document their …

Persistent link: https://www.econbiz.de/10014723670

Neural network approach to understanding the children’s market

Haryanto, Jony Oktavian; Silva, Manuela; Moutinho, Luiz - In: European Journal of Marketing 49 (2015) 3/4, pp. 372-397

. Additionally, marketers need to relate all their marketing activities to the building of autobiographical memory. All events …, promotions and other marketing strategies should be integrated to ensure that autobiographical memory really underpins a future …

Persistent link: https://www.econbiz.de/10014723674

On ‘being there’

Carrillat, François Anthony; d'Astous, Alain; … - In: European Journal of Marketing 49 (2015) 3/4, pp. 621-642

Purpose – The purpose of this paper is to assess the effectiveness of field sponsorship through sponsor recall and recognition across two environments that differ on the degree of felt presence they trigger among viewers: on-site and television. A series of research hypotheses concerning the...

Persistent link: https://www.econbiz.de/10014723679