Three studies demonstrate that the framing of redemption windows as expansive or restrictive, while keeping the actual length of the window constant, influences consumers' evaluations of sales promotions. When feasibility concerns are highlighted (e.g., in an implemental mindset), consumers...

Over the last decades, marketing concepts, tools, and knowledge have gone through tremendous developments. The emergence of high speed wireless network technologies and the rapid proliferation of mobile phones and other mobile devices have created a new channel for marketing. The mobile channel...