portal giants (e.g. Yahoo!) or by local entrepreneurs (e.g. netease.com in China). Often, because of the different origins of …

The aim of this study is to highlight developments and opportunities in the retail and distribution sectors of China … forms of retailing in China. The emerging Southeast Asian markets are still dependent on traditional and inefficient …

The transition from a command economy to a market‐based economy has been remarkably successful in China. After 15 years … of negotiations, China finally joined the World Trade Organization (WTO) in December 2001. Because of trade and … investment liberalization under the WTO, there will be greater competition between Chinese and foreign firms, both inside China …

usage grows. Practical implications – This research adds to knowledge about web advertising in China and suggests that …

psychometric properties of the consumer ethnocentrism scale (CETSCALE) in the transition economies of China and Russia using both …

‐orientation) in a sample of 3,085 Sino‐foreign joint ventures formed in manufacturing sectors in China. Findings – The findings …

17‐58 from urban China (Shanghai) and Germany was conducted in October 2005 and June 2006. A questionnaire with six print … brands. Research limitations/implications – The city surveyed in China is highly advanced in terms of economical and …

preference and the purchase of local versus foreign brands in China. Drawing on the general country‐of‐origin (COO) literature … of the asymmetric effects of BOC on consumer preference and the purchase of local versus foreign brands in China. This … as China. Design/methodology/approach – The study pretest on nationally distributed brands across seven product …

purchase intention. Design/methodology/approach – A cross‐city survey of China's auto industry for the Sino‐German Joint …