Extending the construct of consumer ethnocentrism: when foreign products are preferred
Year of publication: |
2006
|
---|---|
Authors: | Gabrielle Klein, Jill ; Ettenson, Richard ; Krishnan, Balaji C. |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 23.2006, 3, p. 304-321
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | International marketing | Customer satisfaction | Consumer behaviour | China | Russia |
-
Hong, EunPyo, (2023)
-
Culture and pro-environmental consumer bahavior : proposal of an integrative model
Müller, Stefan, (2006)
-
Impact of internal marketing on the customer perceptions in SMEs
Demir, Ahmet, (2022)
- More ...
-
The fallout from French nuclear testing in the South Pacific
Ettenson, Richard, (2005)
-
Extending the construct of consumer ethnocentrism: when foreign products are preferred
Klein, Jill Gabrielle, (2006)
-
Extending the construct of consumer ethnocentrism: when foreign products are preferred
Klein, Jill Gabrielle, (2006)
- More ...