The digital era is changing consistently the previous marketing scenarios and actual issues have to be addressed in order to close the capabilities gap created by digital innovations. Different authors call for theoretical and empirical contributions that cope with the issues brought out by the...

Organizational integration between intra- and inter-organizational subsystems is an important factor of operational coordination, innovation, and strategic effectiveness. Scholars have mainly focused on the organizational integration of three sub-systems: production/operations, marketing/sales,...

As digital transformation is changing entire industries, organizations are struggling to keep up with these changes. Scholars are viewing organizational capabilities as a central mean for organizations to master digital transformation. Based on a comprehensive literature review, this study...

Purpose – In a constantly turbulent industry environment, companies seeking to survive or even maintain a competitive edge should be able to adapt their capabilities to respond to opportunities and challenges wherever and whenever they arise. This study proposes a research model based on...